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MotsAndCo - Jour Après Jour
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Entrepreneurs : pensez au petit geste ! - MotsAndCo - Jour après jour.

Entrepreneurs : pensez au petit geste !

On savait le web 2.0 social mais s'il suit l'exemple donné par certains entreprenautes, on pourrait même le penser "personnel". Je prend l'exemple de Clipperz, un gestionnaire de mots de passe on-line. Son fondateur, Marco Barulli, mène une veille quotidienne sur ce qui se dit autour de son produit.. mais pas pour lancer des avocats aux abois sur les traces d'un quelconque pirate (comme peuvent le faire d'autres CEO), plutôt pour miser sur le côté communautaire et émotif de tout internaute, en le remerciant d'un lien posté au sein d'un commentaire par exemple.

Explication : Après avoir évoqué son produit au sein des réactions d'un post, j'ai pû recevoir une réponse (que je soupçonne d'être semi-automatique) de l'ami Marco :

Dear Mike,
I would like to thank you for the kind mention
of Clipperz in your comment to this post
Keep spreading the word!
Best wishes,
Marco

Voilà un petit geste qui ne coûte pas grand chose mais qui (comme le prouve ce post) peut entrainer des effets positifs sur la marque. Qu'en pensez vous ?

Le clavier est à vous

Soyez le premier à commenter ce post !

 

Les commentaires pour ce billet sont fermés.



   


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