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MotsAndCo - Jour Après Jour
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Comment devenir un bon freelance en 7 leçons ? 1] Les outils de prospection - MotsAndCo - Jour après jour.

Comment devenir un bon freelance en 7 leçons ? 1] Les outils de prospection

Pourquoi ce post ? Tout est dit ici.

Premier conseil du JDM : Personnaliser à outrance ses outils de prospection.

Je rejoins l'avis de l'experte citée par le JDM lorsqu'elle dit qu'envoyer des mails ne sert pas à grand chose puisqu'ils sont, par définition, généralistes et vont avoir bien du mal à trouver leurs cibles. "Mieux vaut envoyer un e-mail très circonstancié, qui montre la valeur ajoutée que l'on va apporter au client" : OK là encore. Dans ce but, j'ai relancé voilà très peu de temps une prospection qui en prend énormément mais qui donne de bien meilleurs résultats qu'un mailing envoyé au hasard : Le surf en ligne.

Partant du principe que je vend des prestations dans le domaine du contenu [création et animation de blogs corporate, rédaction de textes, traduction], je prend comme point de départ un moteur de recherche : Google, Yahoo, Technorati, Exalead ou autres.. J'en change souvent puisque selon que ce dernier scanne plus particuliérement les blogs, les sites web ou même la presse, ses résultats me donne différents types d'entrées et donc plus de chance de tomber sur " un filon ". Désolé, voilà un mot barbare à priori mais qui recouvre différents profils : un directeur d'entreprise expliquant sa volonté d'internationaliser son offre, un artisan avouant son manque de temps pour maintenir son blog à jour, un indépendant souhaitant avoir plus de visibilité... A tous, je vais envoyer un mail personnalisé qui prendra en compte leurs besoins et les mettra en adéquation avec les services de MotsAndCo.

Il faut croire que, comme le dit le JDM, viser juste et plus important que viser large car j'obtiens une réponse intéressée 1 fois sur 3 et sur ce total, un contrat est signé 1 fois sur 4 environ. Loin de me démoraliser, étudier les cas d'une dizaine de personnes pour, au final, ne rentabiliser cette analyse qu'avec une unique prestation est intéressant. En effet, cela m'apporte une connaissance approfondie des nouveaux besoins, un moyen de m'y adapter de façon pro-active et en même temps, pas mal d'idées de contenu pour cet autre blog de MotsAndCo.

Le clavier est à vous : que devrais-je faire mieux ? Que faites vous dans ce domaine ? Que pensez vous de ces idées ?

Le clavier est à vous

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